Aiman Aftab


Start-ups, especially high-potential ones, impact the economic growth of a country by creating more jobs and presenting solutions for socio-economic problems through latest innovations, making entrepreneurs the most valuable players in the field of economy. Having a direct positive impact on Pakistan’s economy, start-ups such as Zameen, Airlift, Markhor, Mangobaaz and Careem brought employment opportunities to hundreds of people across the country. The Pakistan government has initiated various start-up incubation programs in the main cities of the country to serve as a place for innovation and fresh ideas to flourish. In turn, these start-ups promise to benefit the country’s economic and social growth by their revolutionary problem-solving abilities and latest innovations. The impact of start-ups on economic growth is huge, however, it is also common knowledge that most aspiring start-ups tend to fail and die out in their infancy.

Pioneered by LUMS Centre for Entrepreneurship (LCE) in 2017, National Incubation Centre (NIC) is the largest technology hub of Pakistan which aims to digitally revolutionize the country by providing advanced facilities to entrepreneurs and their start-ups. With the public-private partnership of the Ministry of IT & Telecom, the Ignite National Technology Fund, Jazz and Teamup, the team at NIC helps entrepreneurs build their start-ups from scratch. Aiming to build a successful entrepreneurial ecosystem in Pakistan, NIC promises access to latest research, investors, and opportunities to work under mentorship of successful entrepreneurs. The start-ups currently incubated at NIC include PEZ, a locally manufactured dog food, WASGO, a recycling company,, a Pakistani Airbnb, Alif aur Art, an online resource development product for children to integrate Urdu learning through arts, and ORFOL, an Online Reported Found or Lost platform to report your lost and found possessions.

Since its initiation in 2017, many start-ups such as We_Over_i, Journal Post, Maro Tandoors, Beautyhooked, and have been incubated at NIC. Out of many start-up ideas at NIC, only a few receive funding from investors. Other than a handful of success stories, many start-ups fail in execution of their ideas, many get rejected altogether, whereas some choose to go their own way and are still successful in the market.

Academia Magazine reached out to some of these start-ups to hear what they learned from their entrepreneurial journeys while incubated at NICL.

LUMS at the epicentre and the chain of command
Providing up to 4 months of coworking space to high-potential start-ups, NIC gives an excellent platform to entrepreneurs with the resources and prestige that LUMS has to offer. At the end of each year, NIC presents its successful start-ups to the Investor Summit, an online tech conference for entrepreneurs to showcase their innovations and pitch their ideas. This year, only half of the 30 incubated start-ups graduated and were given the chance to present their pitches to the investors. NIC recently announced the Investor Summit to be held live on their website on 28th-29th August 2021 at 5 pm PKST.

Start-ups incubated or affiliated with NIC LUMS are indeed a step ahead with potential investors in the market, however, LUMS being an educational institute and not a government building open to the public, comes with its cons. Those wishing to enter its premises need their CNIC along with a confirmation call to the security desk at the entrance from the person they wish to meet. People coming in for job interviews at these start-ups are often turned away at the gate for not carrying their CNIC with them or being unable to connect with their employer at the time for a confirmation of their appointment. Moreover, since the NIC team at LUMS handles all the administrative issues so that entrepreneurs can focus on their ventures, start-ups incubated at the centre are unable to make executive decisions. They must follow the chain of command and get approval for many important tasks related to business. For example, start-ups wishing to shoot their product for marketing and advertising must ask for permission from the higher-ups at the centre which takes days to come through and wastes valuable time.

Lack of Entrepreneurial Mindset
The reason why most start-up ideas fail is the lack of an entrepreneurial mindset. The entrepreneurial mindset helps innovators identify opportunities and work with steely determination, have a thirst for knowledge, and see failure as a lesson on what not to do rather than not do it at all. Failure is not received well in Pakistan, making it more difficult for entrepreneurs to take a risk with their ideas. The main problem is that our education system does not allow space for these skills to form. Students at educational institutes are overwhelmed while trying to meet their academic requirements and have little to no time to work on their business ventures.

The team at NIC has the policy of “fail fast so you can learn faster.” However, start-ups whose ideas are rejected by NIC are rarely heard of in the business market again. An entrepreneurial mindset serves as a remedy for demotivation for aspiring entrepreneurs. While commenting on the issue of most start-ups not making it in the market, Jehan Ara, President P@sha and Founder Nest I/O said, “There are many reasons for a start-up to fail such as the idea just didn’t work or being too early or too innovative for the target market. I have seen that start-ups that tend to fail multiple times are the ones that eventually are the most innovative and successful. The key is not to get demotivated with failure.”

Abundance of Resources vs Limited Workspace
Meanwhile, the team at NIC does its best to mentor the young innovators with its business incubator and accelerator program for entrepreneurs called The Foundation. The program also provides business acceleration programs to fresh start-ups that are not incubated at NIC so that its services can be provided to young entrepreneurs at a larger scale. Moreover, a set of 5 technologically advanced labs known as the Makers Lab at NIC offers students, entrepreneurs and researchers, access to facilities such as machining, building electronic circuits, 3D printing, wood and metal power tools to create prototypes of their desired products to solve various socio-economic problems. Moreover, Plug n Play Centres by NIC, with their advanced and accommodating coworking space ensure a gradual build-up of an entrepreneurial hub across the country. Since these Plug N Play Centres have LUMS at their epicentre, the start-ups working at these centres can not only benefit from interactive sessions with guest speakers and seasoned leaders of the field, but they can also join the business acceleration program at The Foundation.
The quality of support and facilities offered at NIC attract many passionate entrepreneurs to call LUMS their home base.

However, this leads to overpopulation in the limited working space of the Incubation centre. Start-ups need access to a meeting room to conduct their businesses. Since the offices at NIC are shared workspaces, holding a meeting in one’s office disturbs everyone working in the vicinity. Moreover, due to the incubation of multiple start-ups at NIC, many conducting their business from the same venue find the meeting room already occupied resulting in postponement or cancellation of interviews and important meetings with investors and clients.

Lack of Funding & Return on Investment
Since the start-up ecosystem in Pakistan is not yet fully established, investors consider all the risk factors before providing funds for a start-up. Every start-up in Pakistan, not just at NIC, are still in early stages of life since the start-up revolution has just begun. The same ideas that lack funding in Pakistan might get funding in another country whose start-up ecosystem is fully developed, depending on the need and benefits of the innovation. On the other hand, the start-ups that do end up getting sufficient funding from investors face their share of challenges as well.

Investors typically demand return on investment a few months after the investment has been made. Return on investment, or ROI, is a mathematical formula that investors use to evaluate the ratio of a profit or loss made in a fiscal year in terms of a particular investment. It takes time for an idea or a product to get a breakthrough in the market and reach its targeted audience. Only after enough time has passed can it be determined whether the product is exceeding the amount of investment made and whether it’s generating a loss. Investors should provide more time to entrepreneurs and believe in their ideas before claiming return on investment.

Supportive mentors & interactive environment
Despite limited funding and workspaces, mentors at NIC adopt a hands-on approach at teaching. Taking a huge chunk of time out of their day, the professors and mentors not only teach their assigned classes at LUMS, but they are also assigned to work with young entrepreneurs incubated at the centre. Since start-ups need connections, knowledge, network, and resources, they cannot operate in isolation. One start-up cannot work without the involvement of another and hence, the start-up revolution is referred to as an ecosystem. By hosting interactive sessions and working in collaboration with other successful entrepreneurs in the market, NIC is a self-sustained ecosystem. By hosting The Entrepreneur in Conversation Series, NIC presents an interactive program with successful entrepreneurs who serve as role models to the young innovators. Earlier this year, Saima Mujtaba Rana of NICL Learning & Development, an alumna of SDSB LUMS hosted The Entrepreneur in Conversation Series “Creating PakWheels” with Suneel Sarfaraz Munj, Co-Founder of PakWheels and “The Resilient Entrepreneur” with Mehmood Bhatti, Fashion Designer & Entrepreneur to hear about their entrepreneurial journeys. With a diverse range of topics such as “Empowering farmers through technology” and “Blockchain to Cryptocurrency”, NIC aims to inspire young entrepreneurs with stories of resilience and hard work and educate them about the latest technological innovations.

To overcome the hurdles faced by entrepreneurs in the market and build an environment where innovation can come to flourish, National Incubation Centre at LUMS must make its start-ups more autonomous in terms of administrative decisions, provide access to more funding with investors who believe in the ideas being presented to them, and most of all, learn to move past failure, which is something that only an entrepreneurial mindset can accomplish.

With its exquisite clock tower and lush green gardens, Government College, Lahore opened its doors to students in 1864. By 2002, GC elevated to a university position and remained in the top ten universities of Pakistan. With the highest graduation rate in the country, GCU has been home to many notable personalities in the history of Pakistan. From the national poet Dr. Allama Iqbal to authors Bano Qudsia and Ashfaq Ahmed, and three Prime Ministers of Pakistan, GC has produced successful individuals who served the country with excellence. It might have taken long for GC to achieve its university status, but in 1926, GC was the only institute after the University of Calcutta to offer a postgraduate program in the Department of Psychology. The discipline of Psychology was initially a part of the Philosophy Department, and it wasn’t until 1962 that Psychology was established as an independent department under the mentorship of the renowned Psychologist Prof. Dr Muhammad Ajmal.

The current areas of study offered in Psychology at GCU include Applied Psychology (BSc Hons), MS in Clinical Psychology, MS in Industrial/Organisational Psychology, and an MS/MPhil in Child Counselling. Earlier this year, Prof. Dr Asghar Zaidi, Vice Chancellor of GCU, announced that the Department of Psychology is going to establish Pakistan’s first Unit for Forgiveness and Practice. Prof Zaidi said, “Forgiveness liberates us from anger, resentment, bitterness, and destructive behavioural patterns. The increased level of stress, frustration, anger, resentment, and destructive behaviours such as suicide and self-harm are prevalent in our society. As a university, this is our major responsibility to address such problems. Only a few psychologists have expertise in this field in Pakistan”. In collaboration with Dr Robert Enright, founder of the International Institute of Forgiveness at Wisconsin, the unit will offer a certification course in Fall 2021 on “Forgiveness Psychology and Practice” focusing on personal and interpersonal forgiveness. This course not only aims to educate people but to equip them with the power of forgiveness to improve quality of life. A student from the Department also commented that getting to learn psychology at GCU is wonderful and prestigious in its own way as the students get to realise the increasing need to raise mental health awareness in all aspects of life.

Academia Magazine reached out to some of the students to get an insight on what it’s like being a student of Psychology at GCU and here is what we found.

Interactive environment vs relative grading
GCU takes a hands-on approach in training its students to become successful in their respective fields. The department welcomes its first-year students to an interactive environment where the students soon learn to ask questions in class and voice their opinions without fear of judgement. Though, on the other hand, GCU also uses a relative grading system that hinders students from getting a good grade even at a high percentage. Relative grading requires teachers to assess students’ performance based on overall performance of the class and assign grades to each in relation to grades from other students of the class. This sometimes ends up not only demotivating the students, but it also leaves a poor impression on the student’s transcript.

The need to introduce Forensic Psychology
Moreover, GCU, like the rest of the educational institutions in the country, does not offer a degree in Forensic Psychology. With the growing crime rate in the country and its struggling justice system, it’s high time that Pakistan realizes the need for Forensic Psychology. This field of Psychology offers a chance for psychiatrists to work with the legal system by diagnosing and giving their professional opinion on the mental state of the offender for a just punishment and stop the criminal overrepresentation of mental illnesses to escape punishment. With the help of expert opinions of Forensic Psychologists, the legal system determines whether the offender is fit to stand trial and make legal decisions in cases where the offender pleads insanity at the time of offence known as the Insanity Defence.

Job market for psychology graduates
Due to limited areas of study in the field, the job market for the Psychology graduates of GCU is not very vast. With its rich history and influence, GCU does have a sway over the employers, but in the field of Psychology, the name of the institution is not enough. With the limited branches of Psychology taught in universities, many fresh graduates apply for the same positions in their respective fields causing many to remain unemployed. At least 3 years of experience is needed for the graduates to secure a position at their jobs causing many to look for work in education and marketing sectors instead of practising what they learned. Mental healthcare facilities, which do hire inexperienced graduates for internships and jobs, offer minimal to no pay, discouraging the young psychologists even more. With the increasing awareness of mental health and its impact on daily life, people are paying more attention to their mental well-being. Pakistan needs more qualified psychologists in every area of study, who are equipped to help their patients gain an insight on their mental health and its direct link to behaviour and to help with other mental health issues that affect daily life.

The supportive faculty
Meanwhile, faculty of the Psychology Department at GCU does its best to understand the struggles of students and help them in the best possible way. Being psychologists themselves, they understand what the students go through. Moreover, the staff of GCU, especially the Psychology Department faculty, is cooperative and well informed about what they are teaching. The student body of GCU describes the department faculty as humble and Dr Syeda Salma Hassan, the chairperson of the department, to be empathetic in nature. Students get an early exposure in the field under the mentorship of qualified teachers who promote interactive sessions during their classes and arrange various activities for the students of Psychology to prepare them for their professional careers. GCU also invites qualified psychologists from all over the city to give seminars to the students regarding various issues every week. Just recently the Department of Psychology arranged two seminars that were most illuminating to the student body: REBT by Cyma Salman and Self Hypnosis by Oskan Hassan. Rational Emotive Behaviour Therapy (REBT) is a type of cognitive behavioural therapy that helps people manage their emotions and behaviour in a healthy manner by unlearning negative thinking patterns. These types of educational programs held at GCU empowers the students with the latest findings in the field of Psychology, but no matter how much one learns about how a human mind works, one can never fully comprehend the complexity of how each individual thinks.

The lacking hands-on experience in the field
One person can never fit the entire criteria of a disorder explained in the DSM-5 handbook. The Diagnostic and Statistical Manual of Mental Disorders (DSM) is the handbook used by health care professionals to diagnose mental disorders. The handbook contains the criteria to diagnose mental disorders such as symptoms and descriptions. If there is one thing that GCU cannot teach its students through textbooks and educational seminars, it is how to approach each individual patient and diagnose them correctly when the patient doesn’t check all the boxes listed in the DSM-5 handbook. Psychology students getting first-hand experience in the field can only achieve this. To fulfil the missing links in the chain, GCU must arrange trips across different mental healthcare facilities for its students to get a more hands-on learning experience and take an initiative to offer more programs in the field of Psychology.