An interactive brainstorming session to assess the modern training needs of today’s journalists was conducted by the corporate relations and communications department (CRCD) in collaboration with the Centre for Excellence in Journalism at the Institute of Business Administration, Karachi (CEJ-IBA). The session was attended by journalists from various media houses.

The informal session started off with the CRCD Head Malahat Awan appreciating the efforts of journalists in covering human interest stories, which was followed by a brainstorming session in which the attendees were assessed on what kinds of trainings they needed, in order to keep up with the changing times and keep their skills sharp in order to remain ahead of the game.

The session aimed to curate special training for journalists, media workers and supervisors from the feedback received by participants belonging to different media houses.

CEJ-IBA Director Kamal Siddiqi urged journalists to update themselves with modern trends, tools and technology to survive in the media industry.

The session concluded with suggestions given by journalists that included: trainings in web development, multimedia journalism, ethical journalism, startup ventures for journalists, storytelling in journalism, and understanding community standards of digital media to mention a few.

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