The University of Punjab (PU) College of Art and Design’s (CAD) Department of Graphic Design has organized a seminar on modern trends in advertising.

On this occasion Creative Head of Ogilvy Ali Hassan, Director of Photography Umar Daraz, Chairman Department of Graphic Design Asrar Hussain Chishti, Director Postgraduate Research Centre of Creative Arts Dr Ahmad Bilal, faculty members and students were present.

In the seminar, the speakers shed light on the topic in detail. Asrar Hussain Chishti thanked PU VC Prof Dr Niaz Ahmad Akhter who supported the restructuring of the faculty. Prof Dr Ahmad Bilal said that this shows the impact of merit policy at CAD that we bring the best people of the industry which not only help in developing the field of design but it also helps for research to be more applied. He said that more efforts should be made so that the true sense of restructuring will evolve and we could have the sky as the only limit.

The College of Art & Design was started as the Department of Fine Arts in 1940. In 1998, the Department was given the status of an Institute, offering Masters in Fine Arts (MFA) in Graphic Design, Book Illustration, Print-Making (Graphic Arts) and Painting, along with an MA in Painting. In 2003 a Doctoral program was started and in March 2004 the Institute of Art and Design was raised to the level of a college.

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Arsalan Haider is a reporter at Academia Mag and has worked with leading national dailies and news channels. He tweets @arsalanhaider14

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