The Institute of Business Administration (IBA) Karachi and Nielsen have collaborated to launch an educational market research initiative for graduating students titled Neilsen Academy at the varsity’s Main Campus.
The project is an initiative of Career Development Center (CDC).
The program, comprising of both coursework and fieldwork, aims at not only equipping students with the necessary knowledge required to excel in the workforce, but will also provide them the opportunity to learn about the latest research dynamics from experts in the field.
“Through our collaboration with Nielsen, we are excited to provide our students a platform where they can test their potential by utilizing their educational learning in challenging practical scenarios,” IBA Karachi Faculty of Computer Science (FCS) Associate Dean Dr Sayeed Ghani said. He added that it was important for students to understand how market research took place, especially in our local context, by differentiating how academic research was different from actual market research.
While addressing students at the launch, Nielsen Operations Lead Moutasim Ehsan said, “It is a privilege for us to work alongside IBA to bring something unique for these students by helping them build their skill set and gaining insights on the evolving role of market research in today’s world as well as in Pakistan”.
Nielsen Academy is part of Nielsen’s community outreach efforts to offer young soon-to-be professionals with the opportunity to complement their academic experience with practical insights by engaging them in an interactive learning process with market research professionals.
The launch concluded with an interactive Q and A session with students on research areas, sector growth, and market potential.