Team Holistic Nutrition from the Islamia University of Bahawalpur (IUB) has proudly secured its place among the top 30 startups in the esteemed National Idea Bank Pakistan (NIBPK), held at Aiwan-e-Sadar Islamabad. This achievement stands as a testament to their innovative ideas, entrepreneurial drive, and exceptional teamwork.

In a fierce competition where 2800 startups vied for recognition, with only 180 making it to the provincial level, Team Holistic Nutrition distinguished themselves with their innovative approach and dedication to excellence. The brainchild of President of Pakistan, Dr. Arif Alvi, the National Idea Bank aimed to foster entrepreneurship and innovation across the nation.

Muhammad Saad Ali, the founder of Holistic Nutrition, expressed his joy at the opportunity provided by such platforms, emphasizing the pivotal role startups play in driving progress. The success wouldn’t have been possible without the unwavering support of the Vice-Chancellor, Prof. Dr. Naveed Akhtar, and the Office of Research, Innovation, and Commercialization (ORIC) at the Islamia University of Bahawalpur. The team also extended their gratitude to the Department of Human Nutrition and Dietetics for their invaluable assistance.

Holistic Nutrition is dedicated to revolutionizing the nutrition and wellness sector, with a firm commitment to promoting healthier lifestyles and enhancing well-being in communities throughout Pakistan. This recognition in the National Idea Bank further validates their mission and underscores their potential to make a significant impact on public health and wellness.

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