A two-day National Design Conference concluded at the Pakistan Institute of Fashion and Design (PIFD).

The conference will revolve around the basic theme of Art and Design Practices. The event comprises five technical sessions, two-panel discussions, and a poster as well as paper presentations. Leading industrialists, designers, researchers, and academicians along with a large number of students from different parts of the country are participating in the conference.

The major topics, being discussed in different sessions of the conference, include multiplicity and inclusivity fashioning the future of wearable design, design thinking and evolution, industrial edge on design development, innovation in design and management process, green design and sustainability and, art and design education practices.

Mian Kashif Ashfaq, Chief Executive Officer, ChenOne was the chief guest in the opening ceremony. Prof Hina Tayyaba Khalil, Vice-Chancellor PIFD was also present on the occasion.

The chief guest said PIFD is a unique national institution which is providing education at par with the global standards in the fields of Textile Design, Gems & Jewellery, Furniture Design & Manufacture, Leather Accessories & Footwear, Fashion Design, Fashion Marketing & Merchandising and Ceramic & Glass Design. He said that this conference will open up new arenas of research in the field of Art and Design.

The Vice-Chancellor PIFD thanked all the participants of the conference. She termed this event a milestone for Art and Design Education in Pakistan and vowed to continue such efforts in collaboration with other local and global institutes that are imparting design skills among the students.

The first day started with the inauguration ceremony followed by a technical session with six key points comprising sustainable trends and opportunities in the textile and fashion industry; the impact of environmental knowledge and attitude on green consumption values; conceptualizing the design process through fashion thinking strategies; exploring graphic design student’s perspectives on incorporating AI into the design process for a post-human future; the study of museums of Lahore through experiential learning: design thinking as a tool for problem-solving and Art and Design pedagogy in Pakistan.

A panel discussion on the topic Pakistan’s Fashion and Apparel Industry: Past, Present and Future was also held on the first day of the conference. Famous designers including Hassan Sheheryar Yasin, Deepak Perwani and Kamiar Rokni were also among the panelists.

The panel discussion was followed by another technical session on ethnoarchaeology, exploration, utilization: A case study in Neelum Valley AJ&K; strengths and weaknesses of the blended courses taught during the COVID-19 in Art and Design Institutes of Lahore; improving art appreciation and interpretative skills of undergrad design students through visual training strategies; altering current practices in the light of lockdown: material and medium; the impact of dress code on students in art and design learning environment and the metro train system in Lahore.

Another key feature of the conference is the visual representation of the research through text, charts, graphs, and other visual aids. There were seven poster presentations including effects of digital storytelling as a medium of instruction to teach civic education in schools of Lahore; the role of semiotics and semantics while creating visual language for branding purposes; circus of power; changing perception of symbolic colors in Art and Design education; understanding and interpreting design aesthetics via shape, design and color in conceptual framework development of PIFD final year undergraduates; hijab-dress code for Muslim women: study of required scarf fabrics for tropical climates and, evolution of art and design education practices in various geographical regions of Pakistan.

Related: PIFD marks Kashmir Day with a solidarity walk

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