Punjab University (PU) Research Officer Arslan Aslam, from the Institute of Quality & Technology Management, recently participated in the prestigious APO International Workshop on Strategic Marketing for Digital Transformation. The workshop, held in Islamabad, was organized by the Asian Productivity Organization (APO) in collaboration with the National Productivity Organization (NPO) Pakistan.
The event brought together experts from 13 countries, including Japan, Fiji, Cambodia, Malaysia, Indonesia, Nepal, Bangladesh, Thailand, Mongolia, Vietnam, and Pakistan, to discuss global marketing strategies in the rapidly evolving digital age.
During the four-day workshop, key topics such as digital marketing strategies, consumer behavior in the digital era, and the implementation of e-commerce solutions were explored. Arslan Aslam highlighted the transformative potential of strategic marketing in the current era, emphasizing its role in driving businesses towards a more digital-centric approach.
“As businesses around the world shift towards a more digital-centric approach, the importance of strategic marketing is magnified,” Aslam noted. “This workshop has provided a platform for nations to exchange knowledge, collaborate, and drive forward the global digital agenda.”
The event served as a significant opportunity for participants to share insights on how nations can navigate the challenges of digital transformation while capitalizing on opportunities in global markets.
This participation by PU researcher Arslan Aslam highlights Pakistan’s commitment to staying at the forefront of global digital transformation initiatives.
Related: Art and Faith Intertwine at PU Calligraphy Competition
Discover more from Academia Magazine
Subscribe to get the latest posts sent to your email.
Be the first to review “PU researcher participates in International Workshop”