Punjab University (PU) Vice Chancellor Prof Dr Muhammad Ali emphasized the critical need for responsible social media use to combat the spread of fake news. Speaking at the inaugural session of a consultation event on “Strengthening Media & Information Literacy Framework in Pakistan,” organized by Punjab University’s Department of Digital Media in collaboration with UNESCO and Media Foundation 360, Dr Ali addressed a wide array of issues, from media literacy to rural development.
The event brought together various prominent figures, including Vice Chancellor of Government College Women University Faisalabad (GCWUF) Prof Dr Kanwal Ameen, Secretary Information Tahir Hamdani, senior journalists, members of the Provincial Assembly, faculty, and students. They gathered to discuss strategies for enhancing media literacy and curbing the spread of misinformation in Pakistan.
Dr Muhammad Ali emphasized the importance of educating people on media literacy, particularly in areas beyond the urban political focus, to improve societal awareness about agriculture and climate change in rural communities. He highlighted how rural-to-urban migration is impacting Pakistan’s economy and underscored the need for digital media to address issues pertinent to rural populations, such as load shedding, economic challenges, and environmental awareness.
Tahir Hamdani, Secretary of Information, underscored that Pakistan’s challenges are distinct and complex. He acknowledged the government’s strides in digital media and e-governance initiatives but stressed that effective solutions require the active participation of all stakeholders.
Prof Dr Kanwal Ameen focused on the importance of accuracy in information-sharing, particularly among children, who should be taught to verify facts before believing or sharing information online. Senior journalist Mujibur Rehman Shami urged collaborative action to counter the challenges posed by digital media, noting that while traditional media remains accountable, social media lacks similar oversight, creating a fertile ground for fake news.
Member of the Provincial Assembly Nadia Khar discussed how social media is transforming the landscapes of both cities and villages, with potential harm to democratic stability if misinformation proliferates unchecked. National Professional Officer at UNESCO in Pakistan Hamza Khan Sawati added that UNESCO is working closely with civil society, media professionals, and the government to bridge the digital media divide and promote responsible digital transformation.
Prof Dr Savera Shami, Chairperson of the Department of Digital Media, stated that the UNESCO-supported project aims to foster media literacy across the nation. She called for clear regulations on social media, balancing freedom of expression with societal protection, and noted the importance of educating citizens to critically evaluate information.
The consultation highlighted the urgency for a unified approach to tackle misinformation, develop media literacy, and create a more informed society. Organizers hope to formulate recommendations for policymakers to help instill responsible media habits across Pakistan.