The world is moving toward the digital era at a rapid pace and over the past few years, many businesses and firms have adopted the idea of digital media marketing. The demand and scope of digital marketing in Pakistan have been growing at a rapid pace and many people are opting for courses to specialize in digital marketing. The scope of digital marketing in Pakistan is on the rise and it will be more in demand over the span of the next few years. If you are wondering that is there any scope of digital marketing in Pakistan, then you have landed on the right page. In this article, we will discuss everything about the scope of digital marketing in Pakistan. So, read on to find out more about the scope of digital marketing in Pakistan.

What is digital marketing?

Digital marketing is an online marketing that helps promote a business, brand, service, or product. Digital marketing helps brands to connect to their potential customers with the use of digital media which includes the internet, and other forms of digital communications. It can also include, social media, email marketing, web-based advertising, and much more. There are different types of digital marketing which include:

⁃ Social media marketing
⁃ Content marketing
⁃ Search engine optimization
⁃ Pay per click
⁃ Influencer marketing
⁃ Display advertising
⁃ Affiliate marketing
⁃ Mobile marketing
⁃ And much more

What is the scope of digital marketing in Pakistan?

The scope of digital marketing in Pakistan has been growing and is on the rise. There are tons of jobs in the field of digital marketing that too with handsome salaries so the scope of digital marketing in Pakistan is high and it will continue to be in demand. The field of digital marketing has taken the lead in the job market as compared to other fields of digital technology. In fact, there are many digital marketing start-ups that are contributing to Pakistan’s national economy as well as the employment sector.

Related: Scope of Computer Science in Pakistan

What are the jobs in digital marketing?

The digital marketing industry is on the rise in Pakistan and has been booming for the past few years so there are tons of job opportunities for people who are passionate about digital marketing. These jobs include:

⁃ Email marketing executive
⁃ Digital marketing executive
⁃ Digital marketing manager
⁃ Social media marketing strategist
⁃ SEO executive
⁃ SEO specialist
⁃ SEO manager
⁃ Social media marketing manager

What is the salary?

While the salary totally depends on the qualifications, skills, and experience. It also depends on where the individual works. But the salaries in the field of digital marketing are always quite high. However, a fresh graduate can easily earn 45,000 per month and it can rise to 250,000 per month.

Author

Natasha Irshad holds a degree in Marketing & Management from University of London. She is interested in writing about education and pop culture.

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