Fashion marketing and merchandising is yet another popular field in the fashion industry in Pakistan. It has been seen to be growing rapidly and is highly demanded nowadays. Fashion marketing merchandisers combine marketing and advertising, with their creative and imaginative talents. A career in fashion marketing and merchandising requires individuals to become more versatile, flexible as well as adaptable in the continuously changing world of fashion. Dozens of students opt for fashion marketing and merchandising every year in Pakistan. The scope of fashion marketing and merchandising is on the rise, has a lot of demand, and is trending nowadays. Having a qualification in fashion marketing and merchandising opens tons of job opportunities as well as a secure yet bright career. Are you passionate about fashion marketing and merchandising but worried if there is any scope for fashion marketing and merchandising in Pakistan? Don’t worry we have got your back; you have landed on the right page. In this article, we have discussed everything about fashion marketing and merchandising in Pakistan. So, read on to find out more details about it.

What are Fashion Marketing and Merchandising?

Fashion marketing is the advertising side of fashion, while fashion merchandising revolves around the entire process of fashion design to fashion sales. Fashion marketers work closely with clothing brands to help communicate with consumers as well as encourage purchases. Fashion marketers can work exclusively with high-end brands as well as designers or they even can work with multiple brands. However, fashion merchandisers work in a variety of environments which include brand headquarters, retail stores, fashion shows, and much more. Fashion merchandisers mostly collaborate with fashion designers, visual merchandisers, sales representatives, marketing teams, and suppliers.

Scope of Fashion Marketing and Merchandising in Pakistan?

The scope of fashion marketing and merchandising in Pakistan is quite high and in demand. There are numerous job opportunities for talented creative individuals in Pakistan. The scope of fashion marketing and merchandising in Pakistan is trending and it will continue to do so as every other brand is always on the lookout for talented creative minds. The salary is quite good too. So, having a career in fashion marketing and merchandising is a great option, especially for those people who want to combine the creative world of fashion with the business world. Fashion marketing is constantly evolving in the world, there are many local brands that have been turning into international brands and are being recognized globally. So, the scope of fashion marketing and merchandising in Pakistan is on the rise, and one of the best career choices.

Related: Best Fashion Design Universities in Pakistan

Jobs for Fashion Marketing and Merchandising in Pakistan

Having a degree in fashion marketing and merchandising opens a gateway to numerous job opportunities which leads to a secure yet rewarding career. There are many jobs in Pakistan which include:

⁃ Manager Merchandising
⁃ Visual merchandiser
⁃ Marketing manager
⁃ Website content reviewer
⁃ Fashion retail manager
⁃ Social media marketing strategist
⁃ Assistant brand manager
⁃ Fashion stylist
⁃ Digital marketing manager
⁃ Media and digital lead
⁃ PR manager
⁃ And much more

Salary for Fashion Marketing and Merchandising in Pakistan?

While the salary totally depends on the qualifications, skills, and experience. It also depends on where or in which city the individual works. But the salaries in the field of fashion marketing and merchandising are always quite high. However, the average salary for the scope of fashion marketing and merchandising in Pakistan is approximately 535,000 per year.

Best of Luck!

Author

Natasha Irshad holds a degree in Marketing & Management from University of London. She is interested in writing about education and pop culture.

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