In today’s modern world, we are all connected through various means of communication. Be it social media, our television sets, internet, radio, or news channels. Every day we are exposed to all kinds of information and various types of elements through the media, be it sports updates, current affairs, crime reports, or weather reports. The scope of mass communication in Pakistan has been expanding rapidly, especially in this digital era; the trend of mass communication is on the rise. Mass communications are at the top of career options in Pakistan.
If you want to pursue a degree in mass communications and wonder if it is the best career option for you, then you have come to the right place. In this article, we will aid those interested in this fantastic field.
What is mass communication?
Mass communication is a process of sending, receiving, or creating messages to a larger audience through verbal or written media. It is a pretty expansive field that considers how and why a message is to be completed and the medium used to send that message. These mediums are in a wide range, including digital, print, television, radio, and social media. Mass communications courses include photography, videography, advertisements, public relations, and filmmaking.
What are the required skills in mass communication?
An individual looking to pursue mass communications must have excellent verbal and written skills to communicate to their audience, be it viewers or listeners. They should have a remarkable ability to create exciting stories that keep in mind what their audience is looking for and could work in large teams. However, many fresh graduates lack time management skills, verbal communication, self-confidence, and the ability to work in a group.
Read more: BS English Scope in Pakistan 2022
What courses can you study in mass communication?
Mass communication is a vast field, and many universities offer different courses. Some of them may include the following:
- Introduction to mass media
- Communication skills
- Graphic designing
- Digital advertising
- Proposal writing
- Radio and TV production
- Print media
- Online journalism
- Urdu journalism
And the list goes on
Scope of mass communication in Pakistan?
Many students have this mind-boggling question and often wonder if there is any scope for mass communication as a career in Pakistan. The jobs for mass communication graduates in Pakistan have been increasing a lot. Numerous private channels require mass communication specialists. However, before choosing a degree, make sure where your interest lies, as many students are confused between journalism and mass communication.
Mass communication is about the masses. It is a collective way of highlighting and discussing the groups. This includes cinemas, videos, media channels, and photography. At the same time, journalism is more structured and focused more on writing and content management.
However, the list below shows the type of jobs that are open for mass communication graduates in Pakistan:
- Film producer
- Radio jockey
- Media planner
- Graphic designer
- Public relations account executive
- Information specialist
- Director of communications
- Digital Marketer
- Sound engineer
- TV correspondent
- Art director
Salary of Mass Communication Graduate
The job and career possibilities are endless for those with a degree in mass communications or who want to pursue this degree. It opens a gateway to numerous opportunities. However, the salary range varies as businesses or industries have different pay ranges. But on average, the pay scale starts from 70,000/month.
Hence, choosing mass communication as your degree is undoubtedly a good option as the future of mass communication, and the media industry is bright. The media industry constantly looks for talented, hardworking, and skilled professionals. As a mass communications graduate, you will have many career options. Besides, if an individual is persistent in something they are interested in, they will surely achieve positive results.
Best of Luck!