Dr Fateh Muhammad Marri, Vice-Chancellor Sindh Agriculture University (SAU) Tando Jam, said that the farmers of Sindh have to think about effective marketing of their agricultural products. Sindh produces 85% of chilies in Pakistan, he emphasized that research for disease prevention and new products.

He said this while addressing the PhD seminar delivered by Mehr un Nisa Raees, a scholar of the Department of Agricultural Economics of Sindh Agricultural University, on the topic of “Economic Evaluation of Chilli Production and Marketing Performance in Sindh Province of Pakistan”.

Dr Marri said that the Kunri City of Sindh is the largest market for chilies in Asia, while farmers need to be trained for marketing and export of agricultural produce, and research on new commodities for better production is needed.

PhD Scholar Mehr-un-Nisa Raees said in her research paper that chili is economically the most important and valuable crop in Pakistan, due to the excellent chili production in Sindh, Pakistan is among the world’s top five chilli-producing countries.

She said that 85 percent of Pakistan’s total production of chillies is produced in Sindh, while 55 percent of the total production of chillies in Sindh is in the Kunri area, despite the better weather the production of Chilli in Sindh, due to various reasons Chilli farmers are not able to increase production per acre.

Among others Dean Dr Aijaz Khooharo, Dean Dr Altaf Ali Syal, Dean Dr Syed Ghiyasuddin Shah Rashidi, Dean Dr Manzoor Ali Abro, Dean Dr Inayatullah Rajpar, Dr Abdul Mubeen Lodhi, Dr Tahmina Mustafa Nagraj and others participated in seminar and expressed their views.

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Arshad Yousafzai is a Karachi-based journalist covering Education and Human Rights. He can be reached on Twitter @Arshadyousafzay

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