The two-day International Media Conference entitled as “Roles and Responsibilities of Media and Communication in the Post-Pandemic World” started with a striking opening ceremony at the University of Okara. This conference is being organized in collaboration with Association of Media & Communication Academic Professionals (AMCAP).
Addressing to the ceremony, Ashifa Riaz Fayana, Minister for Women Development Department Punjab, who was the Chief Guest, told that the Pakistani women played a vital role during the pandemic period. Highlighting the role of the digital media in the modern world, she said, “Smartphone is a tool of fifth generation warfare as it is rapidly affecting and penetrating in the youth.”
She further added that the role of media in the socio-economic development of the Pakistani women could not be overlooked.
The UO’s Vice Chancellor, Prof Dr Muhammad Zakria Zakar, in his special message for the conference, said that bringing in international academic community to the periphery would enhance research and academic excellence. He further argued that education and research promotes constructive behaviors in society.
The AMCAP President, Prof Dr Bushra Rehman, congratulated the UO for organizing the 6th international media conference. “The key objective of AMACP is to bridge the gap between academia and industry and bring all the key stakeholders on one platform.”
Dr Amjad Saqib, Founder Akhuwat Foundation, said, “Nations are ruined not with poverty but despair and ignorance. Media should work for the betterment of society by setting aside their personal interests.”
Dr Zahid Bilal, the founder member of AMCAP and In-Charge UO’s Department of Media & Communication Studies, told that it was a matter of great honor for the UO community to host this conference. He thanked all the national and international guests for making the conference a success.
Prof Dr Nico Carpentier from Charles University Prague argued that mass communication was a great source of raising awareness among the general public. Prof Dr Arzu Kihtir from Istanbul University Turkey said, “Media is the fourth pillar of democracy. It is the platform for public discussion and opinion formulation.”
The renowned journalist Fahad Hussain told there was a great disconnect between media and society and this was the reason of many socio-economic crises. He added that media crises was a big challenge for both professionals and academicians. The senior columnist, Mubashar Zaidi, said that the media students should be taught and trained on public health reporting.
The opening ceremony will be followed by four plenary sessions and thirteen parallel sessions of paper presentations