In connection with World Tourism Day, the Punjab University (PU) Department of Tourism & Hospitality Management at the College of Earth & Environmental Sciences (CEES) organized an event with the theme of “rethinking tourism” on Tuesday. A bunch of activities including presentations, arts competitions, quizzes and other exciting activities regarding awareness about tourism were a part of it.

Special Assistant to Chief Minister Punjab Mr Umar Sarfraz Cheema, Principal CEES Prof Dr Sajid Rashid Ahmad, Masood Ali Khan, Rana Tahir, Dr Muhammad Kamran, faculty members and a large number of students were present on the occasion.

The speakers were of the view that tourism is not only visiting places but in fact gathering information, knowledge and skills of different places locally and globally to benefit each other and empower diverse communities to collaborate for a better world. Umar Sarfaraz Cheema briefed about the government policies related to sustainable tourism while Masood Ali Khan shed light on the tourism potential of Pakistan. In his address Rana Tahir described the role of TDCP to promote tourism in Punjab.

Prof Dr Sajid Rashid said that the interest and enthusiastic participation of the students reflected that the tourism industry was surely going to have a strong support of students equipped with knowledge and information required for the tourism industry being delivered in academic programs. The students pledged strong support to take this industry to a high level ahead. Mr Rashid said that the United Nations World Tourism Organization (UNWTO), the global body responsible for tourism, has been celebrating tourism day since 1980. He said that the International Day of Tourism this year will focus on re-imagining the sector’s growth, both in terms of size and relevance. He said that the key theme of the year 2022 is EDI, that is equity, diversity and inclusion and PU is already well operational with these EDI indicators. The students of Tourism & Hospitality management will try to promote these EDI with rethinking of tourism.

Punjab University School of Communication Studies organized a special lecture on “National and International Tourism” here on Wednesday. Renowned tourist Mr Maqsood Ahmad Chughtai was the guest speaker while in-charge PUTV center Dr Shabbir Sarwar presided over the event and students were also present on the occasion.

In his address Mr Chughtai sensitized the students on the significance of national and international tourism besides informing them about the affordable means and technique of travelling and hoteling in the famous tourist spots of the country. Dr Shabbir Sarwar emphasizes upon the students to protect our important tourist spots by not writing on walls besides ensuring that there is no littering in the historical places.

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