The Punjabi language is becoming an alien idea in the midst of rapid urbanisation of the province. Years of contempt and ridicule attached with the language in popular culture has vastly reduced the importance of this beautiful language of Sufis. From the profound verses of Waris Shah and Bullay Shah that can stir even the coldest of souls, the language has been reduced to being associated with violence, ignorance and backwardness in the present day and age. Its speakers are looked down upon with cringe and dubbed “illiterate” as soon as they utter a word of Punjabi.